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The thoughtfully curated 2021 October Live-Streaming Sale offered enthusiastic bidders a chance to own some of the finest and most sought-after wines, Chinese Kweichow Moutai and cigar that are seldomly available on today’s market.

(Hong Kong, 3 October 2021) Madison Auction 2021 October Live-Streaming Sale ended with a great success. The 100% sold “white glove” sale realized a total sale value near HK$ 5,800,000 against an estimated HK$ 4,000,000. The average sale price per lot is HK$ 54,000. More than 50% of the lots were sold above the high estimate.

Madison Auction’s fourth live-streaming sale of the year took place yesterday from 5PM in Hong Kong. Bidders around the world participated this sale on Madison’s website and newly developed APP.

Burgundy Remains Extremely Popular

Burgundy remains extremely popular with our audience, over 60% of the lots were sold above the high estimate, with bottles from Domaine de la Romanée-Conti & Domaine Ramonet selling extremely high against the high estimates.


Lot 5 – 1995 Domaine Ramonet Bâtard-Montrachet Grand Cru (2 Magnums)

Est. HK$ 17,000 – HK$ 24,000

Selling Price HKD 29,400


Lot 52 – 2004 Domaine de la Romanée-Conti Grands Échézeaux Grand Cru (1)

Est. HKD 15,000 – HKD 22,000

Selling Price  HKD 26,950

Bordeaux & Italy have strong performance
Bordeaux lots also had a strong performance, Lot 17 – 1989 Château Léoville-Barton Saint Julien 2eme Cru Classé hammered at 147% of the high estimate. 
As well as the lots from Italy and United States, with Lot 6 – 2015 Sine Qua Non Entre Chien et Loup White closing over 145% of the high estimate and Lot 55 – 1985 Tenuta San Guido Sassicaia, sold at 1.25 times of its estimate. This speaks volumes about the two wine regions’ increasing popularity among the collector around the world.

Lot 17 – 1989 Château Léoville-Barton Saint Julien 2eme Cru Classé (12)

Est. HKD 10,000 – HKD 15,000

Selling Price  HKD 22,050


Lot 55 – 1985 Tenuta San Guido Sassicaia (1 Magnum)

Est. HK$ 30,000 – HK$ 45,000

Selling Price HKD 55,125

In this auction, bidders also appreciated beautiful wines sold at competitive prices. On top of that, they also have unique insights on the factors such as the popularity and outstanding vintages which enhance the investment appreciation potential.

Lot 27

Lot 27 – 1945 Château Mouton Rothschild Pauillac 1er Cru Classé (1)

Est. HKD 45,000 – HKD 60,000

Selling Price  HKD 58,800


Lot 75 – 2018 Macallan Edition No. 4 (12)

Est. HKD 18,000 – HKD 26,000

Selling Price  HKD 29,400

Chinese Kweichow Moutai Gained A Thrilling Victory 

Beyond the spectacular lots from those regions that have showcased ahead of our October Live-Streaming Sale, the 26 carefully selected lots of Chinese Kweichow Moutai, the production year of which spans 40 years from 1980s to today, gained a thrilling victory.

Lot 812 – Kweichow Moutai 2001「Flying Fairy」& Lot 826 – Kweichow Moutai 2019 Zodiac Special Edition-Year of Pig, stole the show in Moutai offering, both sold above 123% against the estimate.

Lot 820 – Kweichow Moutai 2012&2013「Flying Fairy」Mixed Lot & Lot 821 – Kweichow Moutai 2013「Flying Fairy」also achieved excellent results, selling over 1.15 times against the estimate.

Before Moutai session opened, Poly International Auction HK as the Moutai partner this time, shared the knowledge of how to authenticate and taste Moutai. The perfect bidding experience is a plus to the professionalism and credibility itself, which also delighted all the bidders last night.


Lot 812 – Kweichow Moutai 2001「Flying Fairy」(2)

Est. HKD 7,000 – HKD 10,000

Selling Price HKD 12,250


Lot 826 – Kweichow Moutai 2019 Zodiac Special Edition – Year of Pig (6)

Est. HKD 28,000 – HKD 38,000

Selling Price HKD 46,550

We offer our heartfelt thanks to all of the bidders who supported our sale so enthusiastically, as well as our esteemed consignors who shared these beautiful selections from their highly curated collections. As a proudly Asian auction house, Madison has been committed to serving collectors from China and beyond since our establishment. Keeping fine wines as our core, allowing Madison to facilitate a timeless, luxury lifestyle for our clients.

With a focus on innovation, Madison Auction is driven to continue to develop and evolve our offerings to better suit the needs of our bidders and consignors. Log in onto our bidding platform (,or follow Madison Auction Wechat account for more international fine wine auction information.
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